Case Study: Podcast
In 2023, we launched Ryan's first learning podcast, Field Insights. This was a non-required training that helped us successfully boost mobile learning adoption across the company.
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Business Objectives
This monthly podcast focuses on key topics for our "deskless" field employees, such as technical skills, team leadership, and updates from leadership. I collaborated with the business to provide informal, flexible, and bite-sized learning that fits into their busy schedules while they travel to and from job sites. |
Impact
This is not required training, yet over 5% of our employees tune into this podcast regularly, a notable increase which accounted for over 90% of our mobile LMS usage in 2023-2024. We increased company-wide mobile access to learning from less than .05% in 2022 to more than 10% in the first year, boosting learning rech.
Coaching
During the first season, I guided design and format of the podcast and individual episode content. I set up and directed the recording sessions, produced the audio and video, and handled all post-production editing.
This is not required training, yet over 5% of our employees tune into this podcast regularly, a notable increase which accounted for over 90% of our mobile LMS usage in 2023-2024. We increased company-wide mobile access to learning from less than .05% in 2022 to more than 10% in the first year, boosting learning rech.
Coaching
During the first season, I guided design and format of the podcast and individual episode content. I set up and directed the recording sessions, produced the audio and video, and handled all post-production editing.
Sample Podcasting Toolkit
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I also developed a comprehensive podcasting toolkit to guide our team through every stage of this project.
It covers topic selection, episode structure, branding, release schedules, scripting, guest preparation, and technical setup. It also included marketing strategies and integration tips, like using existing meetings and newsletters, plus email templates. |
Successful Handoff
The coaching provided during Season 1 allowed me to successfully hand off all planning, production, and post-production work to the SME team for Season 2.
The coaching provided during Season 1 allowed me to successfully hand off all planning, production, and post-production work to the SME team for Season 2.
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APEX Award Nomination 2024
This was the sample submitted under the Mobile Learning category. |
PRODUCTION TOOLS
In-Person
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Audio Recording
Primary: Tascam field recorder, lavalier microphones Secondary: Smartphone audio |
Video Recording
In-Person Smartphone video |
Remote
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Audio Recording
Primary: Corded lavalier microphones (shipped kit) Secondary: Zoom audio (dual track export) |
Video Recording
Zoom video |
POST-PRODUCTION (DEVELOPMENT)
Audio
Adobe Audition
Audacity (Freeware for SME)
Video
Techsmith Camtasia
Adobe Audition
Audacity (Freeware for SME)
Video
Techsmith Camtasia
HOSTING + DELIVERY
LMS Saba/Cornerstone
SBX Mobile App
SBX Mobile App
